# Nontechnical — full text

Nontechnical is a new media show by Ryan Deng.

## What it is

Every week, one of the most influential people in technology sits down with Ryan Deng for one long evening, filmed like a film. No pitches, no product talk. Just who they are: where they come from, what they love, what they fear, what they got wrong.

The show's line: the people building the future, on who they are, not what they build.

## The name

nontechnical /ˌnänˈteknək(ə)l/
1. adjective: everything but tech.
2. noun: a new media show. the people building the future, on who they are, not what they build.

## Facts

- Host: Ryan Deng, based in San Francisco. On X as @ryanndngg.
- Guests: the founders, CEOs and investors building the future.
- Topics: childhood, love, fear, faith and failure.
- Filmed: worldwide.
- New episodes: every week, with clips in between.
- Watch full episodes on YouTube: https://www.youtube.com/@nontechnicalshow
- Watch clips on X: https://x.com/ryanndngg
- Watch clips on Instagram: https://www.instagram.com/nontechnicalshow/
- Watch clips on TikTok: https://www.tiktok.com/@nontechnicalshow
- Website: https://nontechnical.com

## Episodes

- Episode 02: Celeste Amadon, founder of Known. Dinner at Meski, 1000 Larkin Street, San Francisco (book: https://www.opentable.com/r/meski-san-francisco). YouTube: https://www.youtube.com/watch?v=8tG3mKIZPtk · X: https://x.com/ryanndngg/status/2111487399872139501
- Episode 01: Autumn-Kyoko Cushman. Champagne at the San Francisco Champagne Society, 1097 Howard Street, San Francisco (reserve: https://www.exploretock.com/sfchampagnesociety). YouTube: https://www.youtube.com/watch?v=9TaJ6RGFFYk · X: https://x.com/ryanndngg/status/2110037859415597414

## Be a guest

Apply at https://nontechnical.com/guest. The form asks for your name, email, what you do, a link to you, and one thing about you that has nothing to do with work.

## Sponsor the show

Nontechnical is choosing a small group of founding sponsors for season one. One brand per category, and seats go in the order they're claimed.

Three ways in:
- Title sponsor: one brand presents the whole season, and it's the only brand on every clip.
- Category partner: one brand per category, with a moment inside every episode.
- Experiments: the show's biggest productions, one sponsor each.

Founding rates end December 31, 2026. Sponsors who sign before then keep their rate through 2028. Once a category is taken, it's gone for the season.

Contact: ryan@nontechnical.com (https://nontechnical.com/sponsor). Ask for the rate card.

## Frequently asked

- What is Nontechnical? A new media show hosted by Ryan Deng: the people building the future, on who they are, not what they build.
- Who hosts it? Ryan Deng.
- Who are the guests? The founders, CEOs and investors building the future.
- How often? Every week.
- Where to watch? Full episodes on YouTube (@nontechnicalshow), clips on X (@ryanndngg).
- Where is it filmed? Worldwide.
- How to be a guest? https://nontechnical.com/guest
- How to sponsor? Email ryan@nontechnical.com.